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- Bluetooth 4.0 ready to roll, offering new broadcast facility to marketers22/04/2010The latest version of the wireless data transmission standard Bluetooth – version 4.0 – has been approved by the Bluetooth Special Interest Group.
Read More - Mobile Mania - Industry overview 201009/02/2010Today we have reached the age where a big, powerful computer fits neatly inside a cellphone.
Read More - Mobile Advertising Top Trends for 201004/03/2010Understanding how consumers use cell phones is also critical in developing mobile marketing plans, BIG research said: Cell phones are much more likely to trigger an online search for young consumers than all adults (21.8% vs. 8.3%) as is text messaging (15.3% vs. 4.8%).
Read More - Mobile Marketer - Mobile Outlook 201004/03/2010The outlook for mobile marketing, media and commerce in 2010 is just like this edition’s cover: peachy.
Read More - Fierce Mobile Content22/05/2008The 13.4 million Americans who watched video on their mobile handsets in the first quarter of 2009 viewed an average of 3.5 hours of content each month, according to Nielsen's quarterly Three Screen Report.
Read More - Global and Mail - Mobile Content Matters09/17/2008According to the Canadian Wireless Telecommunications Association (CWTA), there are currently over 20.5 million Canadian wireless subscribers. As marketers, our objective is to reach them. There are many ways in which to do this, of course. But increasingly these require not only the presence of a mobile device, but the presence of mobile content.
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Quote of the week
“Hilton guests are incredibly tech-savvy, so mobile devices and other contemporary communication channels enable us to share our global story with them in a highly relevant and engaging way,”
Andrew Flack - VP Global Brand Marketing At Hilton Hotels
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