To date, the traditional telco carrier networks totally control all content that ends up on mobile devices. Using location based Bluetooth and Wi-Fi technologies Blue Jamb Media provides a media delivery system that bypasses traditional mobile operator networks. The system allows Blue Jamb to interact with and send a wide variety of content directly to consumers mobile devices. We are using physical locations out in the public, places where people congregate and socialize; parks, clubs, pubs, malls, cafes’ etc. Wireless Bluetooth media transmitters are physically set up and we use these locations as direct delivery points to send content and interact with consumers on their mobile devices.
Large numbers of media transmitters can be networked and all connected to a central server which stores all content going in and out of the system. Content can be controlled and updated quickly and easily from a web based content management system. The system allows Blue Jamb to do remote live monitoring of the system, and to change and upload content in hundreds of locations quickly and easily from a central control point at any time. We can log in, upload content, get statistics on campaigns, and refine the content with immediate effect. The result- a truly dynamic and flexible communication system with full campaign management capabilities.
Sending content through Bluetooth is the perfect way to reach consumers in a very relevant environment and is what sets the Bluetooth medium apart from mobile ads sent over a traditional carrier networks. The content can be branded and is particularly valuable considering the system knows the users precise location, allowing advertisers to pinpoint specific types of consumers. It is also possible to facilitate further interaction with users by imbedding "click to call” or "click to link” functions into the content allowing the user to click on a link that will either instantly connect them with a call centre or launch the phones internet browser, instantly connecting them to a mobile web page. With advanced functionality such as handset recognition technology, content is sent out with the correct screen size and file format to suite the particular device ensuring an optimal viewing experience for the use. Other advanced features of the system allow us to recognize if a particular handset has already received a particular piece of content, and if it has, the system can be configured to send a different piece of content to that device, or not to send anything at all.
The user model: a consumer enters a location, comes within 20 meters of a Blue jamb Media server, our system automatically detects them and they momentarily receive an opt-in pop up message on their phone asking if they want to receive content from XYZ Inc. The user agrees, that response triggers a download which is sent and saved into their phones inbox, the user can watch content immediately and again at a later time if they choose. For a piece of high quality 30 second video content, transfer speed will average 25 seconds. This whole experience takes place in well under a minute and is entirely free to both the sender & receiver of the content. It is an impulse type of interaction, the consumer sees something that interests them, they accept, they download it and they are off continuing with whatever else they were doing.
Blue Jamb Media has built networks targeting three distinct high traffic areas. Each network has a primary target group with unique features that we define by environment, location and strategic content delivery.
BlueZone Cafe - A network of high volume cafes using three technologies to send relevant content to consumers. The unique setting of a cafe allows advertisers to reach mobile users in a relaxed environment, with a dwell time of approximately 10-20 minutes. Blue Jamb Media uses three distinct technologies that work in conjunction with each other, to place your message in front of a target audience. Bluetooth, Wi-Fi and LCD screens provide the framework for endless creative combinations under one roof.
BlueZone City Scape - An outdoor city scape BlueZone consists of Bluetooth & Wi-Fi hotspots along a high traffic tourist, shopping or entertainment district. Free Wireless internet allows tourists and shoppers to access information when they need it, and hotels, shops and restaurants can reach potential customers in the most relevant environment. Tourism content is sent through Bluetooth to mobile devices, which begins the interaction with visitors. Links to city applications, hotel discounts and restaurant menus are then accessed through the Wi-Fi. All of which has no cost to the user. A truly dynamic way to send content to people who are looking for the information.
BlueZone Live - For the music or sports fan, there is truly no other Zone they would rather be in. Our stadium hotspots provide content to fans on their mobile device while they are at the event. Live game clips, concert video footage and ringtones are only the beginning of the awesome potential for this ground braking technology. See BlueZone Live for more details.