Bluetooth Technology
Bluetooth Wireless technology is a short range communications technology with key features being low power, high level of transmission security, and high speed data transfer speeds of up to 600 mbps. An incredible convergence of technology and elegant simplicity is facilitating the growth of Bluetooth technology worldwide and thousands of leading engineers have contributed to ensure that Bluetooth technology is very user friendly and reliable.
Using an advanced form of radio technology, Bluetooth is an extraordinary broadcast medium that can transmit applications, picture, video files and other data directly to mobile devices over short distances without the need for a network connection. There has been widespread adoption of bluetooth technology in celular phones and mobile devices. This has allowed users to transfer calls through wireless headsets resulting in handsfree communication whilst driving, working etc. What was once an exclusive feature on only high end cellular phones, Bluetooth has now become a basic feature on all new handsets. As of 2009 Bluetooth enabled wireless devices were shipping out worldwide at the rate of 50 million units per month and there are an estimated 1.5 billion Bluetooth enabled mobile devices currently in use worldwide.
Bluetooth technology has evolved rapidly in recent years and is making its way into everything from medical devices to home entertainment products. Specialized Bluetooth transmitting hardware is now available that is designed specifically to send media content to Bluetooth enabled mobile devices. This hardware combined with powerful media content management software creates a dynamic opportunity for branding, advertising and media content delivery to mobile devices.
Bluetooth is a global phenomena, allowing consumers to instantly connect, engage, and interact with delivered content on their mobile devices wherever and whenever they choose. It adapts to how we work, how we play and how we live. The technology is the latest generation of free, interactive, wireless communications. It allows us to communicate the right information to the right people, at the right time, and in the right place.
