Mobile Websites

Last year, more people accessed the internet via mobile devices than by desktop computers. It’s forecasted that by 2013 there will be more than 1.7 billion mobile Internet users worldwide. With those kinds of numbers, it’s imperative that brands extend their reach to those looking for information via cell phones in order to stay competitive.

When thinking about a mobile web page, you will need to look at site design in a new way. One factor to consider is a more restrictive design than that of your standard web site - This might mean redoing your menus, eliminating images, breaking up text over multiple pages, or otherwise re-working your site’s layout and functionality. Eliminating graphic elements from your site is usually a very effective way to optimize its display on a mobile device.

Another point is to insure that your design is optimized for the platform that best represents your target audience. If your visitors are mostly business users, you’ll need to optimize your site for Windows Mobile and BlackBerry devices. If your users are younger, trendier, or more tech-savvy, you’ll want your site optimized for iPhones and Android devices. In any case, you'll want to ensure your site is usable on the majority of mobile platforms.

Finally, you need to consider your site visitors’ most common screen size and resolution. Your site should work on the widest range of mobile devices that your visitors might be using. A good thought to remember is to give your mobile visitors the option of visiting the standard site, even if it’s just through a link in the footer (where most of us are already predisposed to looking). You could additionally give them the option to come back to the mobile site without having to use their back button. Contact Blue Jamb Media to help you create a custom mobile site that compliments your business and extends your reach to mobile customers, while maintaining the ultimate user experience and efficiency of a full web site design. Have our BlueZones target your customers through the delivery of relevant video content, containing links to your site.